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Article CommentaryCommentary

Addressing the Marketing Practices of Medicare Advantage Plans

Forrest Bohler and Eli Y. Adashi
The Journal of the American Board of Family Medicine May 2024, 37 (3) 494-496; DOI: https://doi.org/10.3122/jabfm.2023.230384R1
Forrest Bohler
From the Medical Student, Oakland University William Beaumont School of Medicine, Rochester, MI (FB); Professor of Medical Science, Former Dean of Medicine and Biological Sciences, Brown University, Providence, RI (EYA).
BS,
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Eli Y. Adashi
From the Medical Student, Oakland University William Beaumont School of Medicine, Rochester, MI (FB); Professor of Medical Science, Former Dean of Medicine and Biological Sciences, Brown University, Providence, RI (EYA).
MD, MS
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References

  1. 1.↵
    1. Ochieng N,
    2. Biniek JF,
    3. Freed M,
    4. Damico A,
    5. Newman TN
    . Medicare Advantage in 2023: enrollment update and key trends. KFF. Published August 9, 2023. Accessed January 30, 2024. Available at: https://www.kff.org/medicare/issue-brief/medicare-advantage-in-2023-enrollment-update-and-key-tren.
  2. 2.↵
    KFF. Over 35 million prior authorization requests were submitted to Medicare Advantage plans in 2021. Published February 2, 2023. Accessed July 23, 2023. Available at: https://www.kff.org/medicare/issue-brief/over-35-million-prior-authorization-requests-were-submitted-to-medicare-advantage-plans-in-2021/.
  3. 3.↵
    1. Emerson J
    . UnitedHealth, Cigna face lawsuits over alleged automated claims denials. Published November 27, 2023. Accessed January 30, 2024. Available at: https://www.beckerspayer.com/payer/home-page/unitedhealth-cigna-face-lawsuits-over-alleged-automated-claims-denials.html.
  4. 4.↵
    1. Lipschutz D
    . Senate committee holds hearing re: Medicare Advantage denials and delays in care. Center for Medicare Advocacy. Published May 18, 2023. Accessed July 23, 2023. Available at: https://medicareadvocacy.org/ma-denials-and-delays-and-more/.
  5. 5.↵
    Reed AD Tina. Medicare Advantage yielded strongest margins for insurers, study finds. Axios. Published March 1, 2023. Accessed July 23, 2023. Available at: https://www.axios.com/2023/03/01/medicare-advantage-returns-insurers.
  6. 6.↵
    Majority Staff of the U.S. Senate Committee on Finance. Deceptive marketing practices flourish in Medicare Advantage.pdf. Senate.gov. Published November 2, 2022. Accessed July 23, 2023. Available at: https://www.finance.senate.gov/imo/media/doc/Deceptive%20Marketing%20Practices%20Flourish%20in%20Medicare%20Advantage.pdf.
  7. 7.↵
    1. Coleman K
    . CMS monitoring activities and best practices during the annual election period. Published October 19, 2022. Accessed July 23, 2023. Available at: https://s3.documentcloud.org/documents/23168640/cms-memo-101922-medicare-advantage-marketing.pdf.
  8. 8.↵
    1. Leung AYM,
    2. Parial LLB,
    3. Szeto SS,
    4. Koduah AO
    . Understanding the role of financial health literacy in midlife and old age: A scoping review. Health Soc Care Community 2022;30:e3921–e3.
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The Journal of the American Board of Family   Medicine: 37 (3)
The Journal of the American Board of Family Medicine
Vol. 37, Issue 3
May-June 2024
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Addressing the Marketing Practices of Medicare Advantage Plans
Forrest Bohler, Eli Y. Adashi
The Journal of the American Board of Family Medicine May 2024, 37 (3) 494-496; DOI: 10.3122/jabfm.2023.230384R1

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Addressing the Marketing Practices of Medicare Advantage Plans
Forrest Bohler, Eli Y. Adashi
The Journal of the American Board of Family Medicine May 2024, 37 (3) 494-496; DOI: 10.3122/jabfm.2023.230384R1
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