RT Journal Article SR Electronic T1 Addressing the Marketing Practices of Medicare Advantage Plans JF The Journal of the American Board of Family Medicine JO J Am Board Fam Med FD American Board of Family Medicine SP 494 OP 496 DO 10.3122/jabfm.2023.230384R1 VO 37 IS 3 A1 Bohler, Forrest A1 Adashi, Eli Y. YR 2024 UL http://www.jabfm.org/content/37/3/494.abstract AB The Medicare Advantage (MA) Program, home to nearly half of the eligible Medicare population, has recently come under increased scrutiny. Recent investigations conducted by the United States Senate Committee on Finance and Centers for Medicare & Medicaid Services (CMS) have uncovered marketing practices of MA insurance agents that “were not complying with current regulation and unduly pressuring beneficiaries, as well as failing to provide accurate or enough information to assist a beneficiary in making an informed enrollment decision.” These findings come at a time in which MA programs are under investigation for denials of prior authorization requests that fall within Medicare guidelines for covered health services. In this Commentary we consider the backdrop for the growing scrutiny of the MA program and the implications thereof to its future trajectory.