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Research ArticleOriginal Research

Effectiveness of Academic Detailing on Breast Cancer Screening among Primary Care Physicians in an Underserved Community

Sherri Sheinfeld Gorin, Alfred R. Ashford, Rafael Lantigua, Ashfaque Hossain, Manisha Desai, Andrea Troxel and Donald Gemson
The Journal of the American Board of Family Medicine March 2006, 19 (2) 110-121; DOI: https://doi.org/10.3122/jabfm.19.2.110
Sherri Sheinfeld Gorin
PhD
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Alfred R. Ashford
MD
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Rafael Lantigua
MD
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Ashfaque Hossain
MBB, MPH
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Manisha Desai
PhD
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Andrea Troxel
ScD
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Donald Gemson
MD
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    Figure 1.

    Effect of academic detailing on percentage of women recommended for screening with mammography using chart audit data: b, 2 years preintervention; c, at follow-up after completion of academic detailing intervention; d, repeated measures ANOVA (P = .01); e, repeated measures ANOVA (P = .01).

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    Figure 2.

    Effect of academic detailing on percentage of women recommended for screening with clinical breast examination (CBE) using chart audit data: b, 2 years preintervention; c, at follow-up after completion of academic detailing intervention; d, repeated measures ANOVA (P = .98); e, repeated measures ANOVA (P = .95).

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    Table 1.

    Sociodemographic and medical practice characteristics of the primary care physician sample at baseline (N = 168)

    AllInterventionComparisonN
    Age, mean years (SD)47 (45)48 (12)46 (12)167
    Female, %312836168
    African Americans/Hispanics, %747967168
    Graduate US medical school, %*395118168
    Number of years practice, mean (SD)16 (12)16 (12)15 (11)167
    Number of pat contacts/week80 (75)80 (36)75 (29)163
    Insurance, %‡
        Medicaid and Medicare, mean % (SD)*40 (31)47 (31)30 (28)151
        Private indemnity, mean % (SD)40 (31)15 (25)8 (20)150
        Managed care, mean % (SD)†21 (31)27 (34)12 (23)151
        Uninsured, mean % (SD)11 (21)13 (24)8 (17)152
        Other insurance, mean % (SD)*§13 (31)6 (20)23 (42)154
    Practice with non-Hispanic white patients, mean % (SD)7 (16)9 (18)4 (14)156
    Implementation score, mean (SD)‖4.5 (2.44)4.68 (2.71)4.27 (2.04)168
    • * P < .0001.

    • † P < .001.

    • ‡ Columns do not sum to 100% because of participant under-reporting or over-reporting.

    • § Columns do not sum to 100% because of participant under-reporting or over-reporting; other, eg, self-pay, Worker’s Compensation.

    • ‖ Collected at followup only. The score is a total count of the following individual items: manual or computerized prompting or tracking of preventive services (eg, chart reminders or stickers), computerized reminders to patients for follow-up, pamphlets, wall posters, or printed materials for patient education, and/or performance targets, incentives, and feedback for breast cancer screening, whether office staff are involved in tracking or counseling women for breast cancer screening.

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    Table 2.

    Multiple linear regression analysis of the effect of academic detailing on (1) knowledge of risk factors at post-test and (2) barriers to breast cancer screening (N = 168 for both)*

    Effect of Academic Detailing on Knowledge of Risk Factors at Post-testEffect of Academic Detailing on Barriers to Breast Cancer Screening
    Beta†95% CI‡R2Δ§PBeta†95% CI‡R2Δ§P
    No. years of medical practice−0.10−0.03, 0.007.25−0.02−2.75, 2.65.81
    Medical school0.08−0.21, 0.62.33−0.01−0.90, 0.78.89
    Percentage of patients insured by Medicaid or Medicare−0.18−0.02, 0.00.040.05−0.009, 0.02.52
    Percentage of patients insured by managed care0.03−0.005, 0.008.70−0.09−0.02, 0.005.24
    Baseline knowledge of risk factors for breast cancer‖0.350.24, 0.680.18<.00001n/a
    Baseline barriers to breast cancer screening¶n/a0.600.44, 0.770.2<.0001
    Intervention**†† f,g0.23−0.14, 1.060.04.01−0.48−1.62, 3.750.13<.00001
    • * Using self-report data, after completion of academic detailing intervention.

    • † Beta is the standardized regression coefficient, ie, a standardized measure of the change in outcome attributable to one predictor with the remaining predictors held constant.68

    • ‡ 95% confidence intervals

    • § R2Δ is the change in the percentage of variation in the outcome explained by all of the predictors in the model. R2Δ is for the full model including all of the listed factors except intervention.

    • ‖ Range, 1 to 7.

    • ¶ Range, 0 to 8.

    • ** Intervention model with knowledge of breast cancer risk factors as outcome adjusted for baseline knowledge of breast cancer risk factors, number of years of practice, whether attended US medical school, follow-up barriers to breast cancer screening, percentage of patients enrolled in managed care, percentage of patients enrolled in Medicare or Medicaid, percentage of patients with other insurance, overall model, P < .00001.

    • †† Intervention model with barriers to breast cancer screening as outcome adjusted for baseline barriers to breast cancer screening, follow-up knowledge of breast cancer risk factors, number of years of practice, whether attended US medical school, percentage of patients enrolled in managed care, percentage of patients enrolled in Medicare or Medicaid, percentage of patients with other insurance, overall model, P < .00001

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    Table 3.

    Linear mixed models analysis of the effect of academic detailing on physician recommendations for (1) mammography at follow-up and (2) clinical breast examination (CBE) at follow-up (N = 710 for both)*

    Effect of Academic Detailing on Physician Recommendation of Mammography at Follow-upEffect of Academic Detailing on Physician Recommendation of CBE at Follow-up
    Beta†SEtOR‡95% CI§PBeta†SEtOR‡95% CI§P
    Years of practice‖−0.0030.006−0.48.63
    Medical school0.190.230.86.39−0.400.30−1.35.18
    Percentage of patients insured by Medicaid or Medicare−0.030.006−4.47<.0001−0.040.007−5.26<.0001
    Barriers to screening‖−0.480.26−1.87.06
    Knowledge of risk factors for breast cancer1.320.235.79<.00011.620.246.83<.0001
    Age (40 to 49, >50)0.970.58, 1.62.911.090.57, 2.05.80
    Baseline mammography proportion5.173.15, 8.46<.0001n/a
    Baseline CBE proportionn/a1.370.73, 2.56.33
    Intervention¶**1.851.25, 2.74.0022.131.31, 3.46.002
    • * Using medical audit data, after completion of academic detailing intervention; analyzed via GLIMMIX in SAS, to account for clustering of patients.

    • † Beta is the standardized regression coefficient, ie, a standardized measure of the change in outcome attributable to one predictor with the remaining predictors held constant.68

    • ‡ The reference is the control group.

    • § 95%confidence intervals.

    • ‖ The contribution of this factor was null so it was deleted from the model.

    • ¶ Intervention model with mammography screening as outcome adjusted for baseline rates of recommendations for mammography screening, whether attended US medical school, follow-up knowledge of breast cancer risk factors, follow-up barriers to breast cancer screening, percentage of patients enrolled in Medicare or Medicaid, percentage of patients enrolled in other insurance.

    • ** Intervention model with CBE as outcome adjusted for baseline CBE rates, number of years of practice, whether attended US medical school, follow-up knowledge of breast cancer risk factors, follow-up barriers to breast cancer screening, percentage of patients enrolled in Medicare or Medicaid, percentage of patients enrolled in other insurance.

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The Journal of the American Board of Family Medicine: 19 (2)
The Journal of the American Board of Family Medicine
Vol. 19, Issue 2
March-April 2006
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Effectiveness of Academic Detailing on Breast Cancer Screening among Primary Care Physicians in an Underserved Community
Sherri Sheinfeld Gorin, Alfred R. Ashford, Rafael Lantigua, Ashfaque Hossain, Manisha Desai, Andrea Troxel, Donald Gemson
The Journal of the American Board of Family Medicine Mar 2006, 19 (2) 110-121; DOI: 10.3122/jabfm.19.2.110

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Effectiveness of Academic Detailing on Breast Cancer Screening among Primary Care Physicians in an Underserved Community
Sherri Sheinfeld Gorin, Alfred R. Ashford, Rafael Lantigua, Ashfaque Hossain, Manisha Desai, Andrea Troxel, Donald Gemson
The Journal of the American Board of Family Medicine Mar 2006, 19 (2) 110-121; DOI: 10.3122/jabfm.19.2.110
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