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Research ArticleOriginal Research

#Diversity: Conversations on Twitter about Women and Black Men in Medicine

Ranit Mishori, Lisa Singh, Kenneth W. Lin and Yifang Wei
The Journal of the American Board of Family Medicine January 2019, 32 (1) 28-36; DOI: https://doi.org/10.3122/jabfm.2019.01.180175
Ranit Mishori
From the Department of Family Medicine (RM, KWL), Department of Computer Science (LS, YW), Georgetown University School of Medicine, Washington, DC.
MD, MHS, FAAFP
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Lisa Singh
From the Department of Family Medicine (RM, KWL), Department of Computer Science (LS, YW), Georgetown University School of Medicine, Washington, DC.
PhD
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Kenneth W. Lin
From the Department of Family Medicine (RM, KWL), Department of Computer Science (LS, YW), Georgetown University School of Medicine, Washington, DC.
MD, MPH, FAAFP
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Yifang Wei
From the Department of Family Medicine (RM, KWL), Department of Computer Science (LS, YW), Georgetown University School of Medicine, Washington, DC.
PhD
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Article Figures & Data

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    Figure 1.

    Hashtags and their volume by month for 2017.

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    Figure 2.

    Connectedness and amplification: medical societies' and organizations' use of selected hashtags.

Tables

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    Table 1.

    Definitions of Basic Twitter Terms and Metrics

    TermDescription
    Twitter userA user who has a unique account
    Twitter handle/usernameThe name and/or identity of a user on Twitter (e.g., @STFM_FM), applies to individuals as well as organizations and businesses
    TweetA message limited to 280 characters posted by a Twitter user
    Retweet (RT)A tweet that is forwarded by a Twitter user who did not author the original tweet
    FollowerA user who receives all of the tweets of the Twitter user account holder
    HashtagA topic or event that a user wants to send a tweet about. To easily identify it, the # symbol precedes the topic word/phrase (e.g., #womenInMedicine)
    Tweet initial impressionsThe number of users who see the tweet when it is initially posted
    Tweet spreadThe number of people who see the tweet initially and after it is propagated (or retweeted)
    TrendingTopics that—according to specific algorithms tailored to individual users, are popular at a given time. Trends are decided based on sharp spikes on a topic compared to the norm.
    ViralA tweet that spreads quickly to a large number of users
    ConnectednessA measure and spatial representation of the connectivity of users and followers and the relationship between them.
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    Table 2.

    Selected Healthcare Hashtags Related to Diversity and Inclusion in Medicine

    HashtagDescription and Curated in Healthcare HashtagsYear Hashtag Started Being Used (Volume That Year)
    #ilooklikeasurgeonCreated by women surgeons and related to equity and equality for women in the field of surgery. (Curated in Symplur).2013 (<5)
    #WomenInMedicineFrom a weekly tweetchat discussing issues that women face in medicine. “The goals … to provide a safe space for the respectful discussion of issues of gender in medicine … an environment that will hopefully begin to shift the culture of medicine forward.” (Curated in Symplur)2010 (<5)
    #SheLeads2017Conference hashtag of a Harvard Medical School CME/CNE course for physicians, nurses and other healthcare leaders that focuses on professional development and networking, diversity and inclusion. (Curated in Symplur).2016 (<5)
    #seeitbeitAbout women and minority empowerment through role models of the same gender/race/ethnicity. (Not appearing on Symplur).2010 (<5)
    #BlackMenInMedicineEven though it was first used in 2013, it did not gain traction until a presentation on the number of African American men in medical school in 2017. Addresses racial diversity for black males. (Curated in Symplur).2013 (<5)
    #QuoteHerRelated to leadership for women in medicine and science and women as experts. (Curated in Symplur.)2009 (<50)
    #diversityinmedicineGeneral catchphrase about diversity in medicine. Does not appear in Symplur.2012 (<5)
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    Table 3.

    Volume of Tweets and Retweets Using Diversity Hashtags from January 1 to December 31, 2017

    HashtagTotal TweetsContributorsTotal RetweetsInitial ImpressionsSpread
    #ilooklikeasurgeon11,582218160,6432,707,8414,750,993
    #WomenInMedicine5094108714,6501,952,2593,138,873
    #SheLeads201727193017607313,693487,490
    #seeitbeit1079176151912,861,87413,562,133
    #BlackMenInMedicine73715144328,629,26312,136,090
    #QuoteHer6491462574163,620,576191,576,999
    #diversityinmedicine16014237713,275,03220,028,682
    • View popup
    Table 4.

    Medical Groups' Use of Diversity Hashtags between January to December 2017

    HandleDiversity Tweet VolumeOverall TweetsOverall RetweetsDiversity Tweet Significance
    @aafp04314107310
    @ACPinternists111003299< 1%
    @AmCollSurgeons03050113910
    @AmerAcadPeds01819804040
    @AmerMedicalAssn4266560303< 1%
    @AMSANational3721720< 1%
    @AMWADoctors152721836%
    @NationalMedAssn04854710
    @SocietyGIM04905440
    @societyofBAS92485374%
    @STFM_FM090611790
    @WomenSurgeons2091862839911%
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The Journal of the American Board of Family   Medicine: 32 (1)
The Journal of the American Board of Family Medicine
Vol. 32, Issue 1
January-February 2019
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#Diversity: Conversations on Twitter about Women and Black Men in Medicine
Ranit Mishori, Lisa Singh, Kenneth W. Lin, Yifang Wei
The Journal of the American Board of Family Medicine Jan 2019, 32 (1) 28-36; DOI: 10.3122/jabfm.2019.01.180175

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#Diversity: Conversations on Twitter about Women and Black Men in Medicine
Ranit Mishori, Lisa Singh, Kenneth W. Lin, Yifang Wei
The Journal of the American Board of Family Medicine Jan 2019, 32 (1) 28-36; DOI: 10.3122/jabfm.2019.01.180175
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