Consumers' understanding of their own preferences can be aided by a “consumption
vocabulary”—a taxonomy or framework that facilitates identifying the relation between a product's …

By 2011, approximately 83% of Fortune 500 companies were using some form of social
media to connect with consumers. Furthermore, surveys suggest that consumers are …

This paper presents a definitive description of neural network methodology and provides an
evaluation of its advantages and disadvantages relative to statistical procedures. The …

In interviews a cohort of 223 young black urban‐born men were asked for names and ages
of their children and the children's mothers. Police and juvenile court records were obtained …

… West and Susan M. Broniarczyk are both assistant professors of marketing at the University
of Texas, CBA 7.202, … Suggestions or feedback should be forwarded to Patricia M. West. …

Celebrating the lives of famous men and women, historic house museums showcase restored
rooms and period furnishings, and portray in detail their former occupants' daily lives. But …

Background: Health literacy has been defined as the ability to obtain, process, and understand
the basic information needed to make appropriate health decisions. Half of adults lack the …

Despite its complex pharmacokinetic and pharmacodynamic profile, warfarin is still one of
the most widely used oral anticoagulant agents. Attaining optimal anticoagulation with this …

Ironically, when consumers turn to an information source to assist in decision making, they
are faced with the added responsibility of having to make a decision about the information …

The bacterial reduction of Salmonella and Escherichia coli O157:H7‐inoculated apples and
lettuce by ClO 2 at 0, 5, 10, 20, and 40 ppm with and without 170‐kHz ultrasonic treatments …