Thanks to a variety of online social applications including blogs, social networking sites like
MySpace, user-generated content sites like YouTube and countless communities across the …

In the new groundswell—called the Empowered Revolution—customer solutions will not
come from management, but from employees on the ground. Bernoff and Schadler have aptly …

Is Your Company EMPOWERED for Success? You know it's happening within your organization.
Your people, armed with cheap, accessible technology, are connecting with customers …

Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones
for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest …

Many companies approach Social Computing as a list of technologies to be deployed as
needed—a blog here, a podcast there—to achieve a marketing goal. But a more coherent …

Empowered customers are disrupting every industry; competitive barriers like manufacturing
strength, distribution power, and information mastery can’t save you. In this age of the …

Sales and marketing were once disciplines ruled by emotions. But somewhere along the
way, we recognized that they were based on definable pipelines and applied technology to …

… Without Bullshit The transformative power of bold, clear, powerful writing By Josh Bernoff …
Business by Josh Bernoff and Ted Schadler. In conjunction with the book launch, we published …

Background: Increasing weight-related illness in the United States has led to 120,000
preventable deaths annually and soaring medical costs. Treating patients in a group setting may …

Corporate blogs rank at the bottom of the trust scale with only 16% of online consumers who
read them saying that they trust them. Furthermore, the consumers who say they trust these …