▪ Abstract Social marketing, the use of marketing to design and implement programs to promote
socially beneficial behavior change, has grown in popularity and usage within the public …

Diabetes takes an enormous human and monetary toll each year. Current treatment too often
revolves around insulin and drug therapy, neglecting diet and exercise. A comprehensive …

Background: Breast feeding is commonly accepted as the preferred method of infant nutrition
for various reasons, both nutritional and emotional. For some who have become parents by …

… The corticosterone RIA used (1,2,6,7-3H) corticosterone tracer, antiserum (product #07–120016),
and standards from ICN Biomedicals (Costa Mesa, CA); dextran-coated charcoal was …

Objective: To introduce audience-segmentation techniques to health educators and health
behavior researchers. Methods: Provide a comparison between non-marketing and …

Oat bran lowers serum lipid concentrations in healthy and hyperlipidemic subjects. To determine
the effects of a ready-to-eat oat-bran cereal on lipid concentrations, we fed control (corn …

This paper uses social networks as the major conceptual device to examine the impact of
relatives, friends and neighbors on infant feeding practices. Kin, friend and neighbor networks …

This article describes the application and refinement of community-based prevention
marketing (CBPM), an example of community-based participatory research that blends social …

Background: Obesity has become a national epidemic among youth. Declining physical
activity and poor nutrition contribute to this epidemic. The purpose of this study was to obtain …

The rheological behavior of blood and red cell suspensions was studied in five mammalian (man,
dog, elephant, sheep and goat) and four non-mammalian (turkey, box turtle, frog and …