A prospective and retrospective look at the diffusion model

Everett M Rogers

doi:10.1080/10810730490271449

A prospective and retrospective look at the diffusion model

J Health Commun. 2004:9 Suppl 1:13-9. doi: 10.1080/10810730490271449.

Author

Everett M Rogers¹

Affiliation

¹ Department of Communication and Journalism, University of New Mexico, Albuquerque, New Mexico 87131-1171, USA. erogers@unm.edu

PMID: 14960401
DOI: 10.1080/10810730490271449

Abstract

In this article we discuss how the diffusion model originally was created, some of the most important ways in which it has evolved over the past 30 years, and its future prospects.

MeSH terms

Acquired Immunodeficiency Syndrome / prevention & control
Agriculture
Diffusion of Innovation*
Humans
Models, Theoretical*
Public Health*
Zea mays