Table 2.

Physicians’ Views on the Effects of DTCA (n = 1050)

% Agreeing
Gives patients confidence to talk to their doctor about their concerns83
Drives up the cost of prescription drugs81
Encourages people to follow treatment instructions or advice from their doctors72
Promotes unnecessary fear of the side effects59
Helps patients get treatments they would not otherwise get55
Improves people’s understanding of medical conditions and treatments54
Causes patients to take up more of their doctors’ time53
Promotes unnecessary visits to doctors45
Interferes with good relationships between doctors and patients39