Table 4.

Factors Influencing the Perceived Accuracy of Healthcare Websites and Methods of Checking the Accuracy of Internet Health Information

Factors influencing perceived accuracy of healthcare web sites (N = 615)
    Endorsement by a government agency or professional organization29648
    Reliable source/author28947
    Understandability of the information27545
    Site is updated frequently16627
    Layout and appearance of the site7412
    Sponsored by a reputable drug company7212
    Medical advertising is on the site478
Methods of checking the accuracy of Internet health information (N = 614)
    Discuss with healthcare provider33454
    Compare information from different sites29548
    Compare with non-Internet sources (print sources, TV, etc)24740
    Discuss with friends or family24440
    Never check the accuracy6511