| Ideals | You know your patients’ context and story. You have a committed relationship and invest in patients. You are rewarded and inspired by this professional role. You feel a sense of calling. You enjoy it. Participate in and encourage collaboration and shared decision making. Meeting patient needs; not focused on tests or insurance. An advocate for patients’ health. A guide, navigator, negotiator, coordinator of health care. Community participant and contributor.
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| Challenges | Work can be draining—can’t be there 24/7, need team. Not easy to balance professional role with personal life. Cannot always provide care in appropriate setting/not enough flexibility to offer care via E-mail, phone, etc. Never enough time with patients to address all concerns and get to know each other.
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