Table 3.

Respondents’ Views about Effects of DTCA (n = 2593)

Advertisements for prescription drugs:% Agreeing
Give patients confidence to talk to their doctors about their concerns88
Encourage people to follow treatment instructions or advice from their doctors81
Drive up the cost of prescription drugs76
Improve people’s understanding of medical conditions and treatments72
Help patients get treatments they wouldn’t otherwise get69
Promote unnecessary fear of the side effects54
Promote unnecessary visits to doctors48
Cause patients to take up more of their doctors’ time38
Interfere with good relationships between doctors and patients30