Respondents’ Views about Effects of DTCA (n = 2593)
| Advertisements for prescription drugs: | % Agreeing |
|---|---|
| Give patients confidence to talk to their doctors about their concerns | 88 |
| Encourage people to follow treatment instructions or advice from their doctors | 81 |
| Drive up the cost of prescription drugs | 76 |
| Improve people’s understanding of medical conditions and treatments | 72 |
| Help patients get treatments they wouldn’t otherwise get | 69 |
| Promote unnecessary fear of the side effects | 54 |
| Promote unnecessary visits to doctors | 48 |
| Cause patients to take up more of their doctors’ time | 38 |
| Interfere with good relationships between doctors and patients | 30 |