Table 4.

Factors Associated with Seeking Preventive Care Because of Information in a Drug Advertisement

	n	% Yes (Mostly or Partly)	P
Total	2590	8 (95% CI 7–9%)
Socioeconomic variables
Annual Income			0.150
Less than $15,000	357	9
$15,000–$24,999	401	10
$25,000–$49,999	808	7
$50,000 or more	759	7
Education			<0.001
Less than high school	242	16
Completed high school	890	8
Some college, no graduation	757	7
College graduate or higher degree	691	7
Race/Ethnicity			0.005
White, non-Hispanic	1947	7
Black/African American, non-Hispanic	287	8
Hispanic	186	15
Asian, Pacific Islander, non-Hispanic	83	7
Employment status			0.695
Not employed	183	10
Employed part-time	258	8
Employed full-time	1276	8
Self-employed	202	7
Other	661	7
Health Status			<0.001
Poor health	181	5
Good health	1156	5
Chronic disease	1252	11
Insurance status			0.489
Insured through work or privately	2049	8
Medicare	117	9
Medicaid	63	10
Not insured	331	6
Managed care?			0.221
Yes	1479	9
No	708	7
Gender			0.747
Male	1210	8
Female	1381	8
Age			<0.001
18–24	383	7
25–44	1052	7
45–64	775	12
65+	352	6
Attitudes to health information
Proactive about health information?			<0.001
Yes	972	10
No	1615	6
Relationship with health care professionals
Do you have a regular doctor or health care professional?			0.715
Yes	2139	8
No	450	8
How do you rate the overall level of health care provided by your regular doctor?			<0.001
Excellent/very good/good	2127	7
Fair/poor	187	14