Table 2.
Motivations and Goals for Virtual Primary Care Services
| Motivation | Goals | |
|---|---|---|
| Financial sustainability Administrators believed virtual care services were necessary to ensure the organization remained competitive and financially viable. Virtual care service options offered by payers and technology-based companies motivated administrators to offer virtual care services within their organization. | 1. Optimize care delivery Administrators were exploring which services may be best suited to virtual care. Behavioral health, Medicare Annual Wellness visits, and follow-up visits for some conditions were considered well suited for virtual care. | |
 | 2. Enhance patient experiences Offering services that were convenient for patients and that increased access to care 24/7 was a goal for most virtual care programs (this includes options for asynchronous visits). | |
| 3. Build loyalty Administrators felt that younger, healthier patients may be inclined to seek out virtual care for their primary and urgent care needs, so they hoped to establish relationships with those patients. |