RT Journal Article SR Electronic T1 Communication is the Key to Success in Pragmatic Clinical Trials in Practice-based Research Networks (PBRNs) JF The Journal of the American Board of Family Medicine JO J Am Board Fam Med FD American Board of Family Medicine SP 571 OP 578 DO 10.3122/jabfm.2013.05.120352 VO 26 IS 5 A1 Bertram, Susan A1 Graham, Deborah A1 Kurland, Marge A1 Pace, Wilson A1 Madison, Suzanne A1 Yawn, Barbara P. YR 2013 UL http://www.jabfm.org/content/26/5/571.abstract AB Effective communication is the foundation of feasibility and fidelity in practice-based pragmatic research studies. Doing a study with practices spread over several states requires long-distance communication strategies, including E-mails, faxes, telephone calls, conference calls, and texting. Compared with face-to-face communication, distance communication strategies are less familiar to most study coordinators and research teams. Developing and ensuring comfort with distance communications requires additional time and use of different talents and expertise than those required for face-to-face communication. It is necessary to make sure that messages are appropriate for the medium, clearly crafted, and presented in a manner that facilitates practices receiving and understanding the information. This discussion is based on extensive experience of 2 groups who have worked collaboratively on several large, federally funded, pragmatic trials in a practice-based research network. The goal of this article is to summarize lessons learned to facilitate the work of other research teams.